Commercial Intelligence Partners

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Menu pricing calculator

Work backwards from what a dish or drink costs you and the GP percentage you want. This gives the price before tax, the exact tax-inclusive price needed (VAT in the UK, GST in Australia), and a suggested menu price rounded up to the next 5p or 5c so you never fall short of the target.

Country
Ingredient or purchase cost per portion.
20% is standard for food and drink served on the premises.

Enter the cost to see the price you need.

What good looks like

A target of around 60 to 70 per cent GP on food is a commonly quoted starting point for pubs, but the right figure depends on your style of food, your overheads and what customers will pay in your area.

Remember that the cost should include everything on the plate, not just the main ingredient, and that the price on the menu also has to feel right to your customers. Use the suggestion as a starting point, then check it against your local market.